Do you have your ticket for this weekend's Explore event? We have discounted tickets, details here:

Wow, so we have a big social media weekend coming up with Explore and Podcamp!

First off, I’d like to personally invite you to attend Explore with me on Friday, April 13 in Nashville, Tenn. Jason Falls is bringing his event and an incredible lineup of speakers and topics to Nashville for an intensive day of learning and networking. The content is designed to help businesses who are trying to move past the tactical minutiae of social to a comfort level more grounded in strategy.

Amber Naslund of the Sidera Works and co-author of The Now Revolution will open the day with some awesome ideas on social business and the topics that will be covered include creating social media strategies, integrating social and traditional mediums, mobile marketing opportunity and innovation, content marketing strategy and more. I'll be there and would love to connect with you so let me know on Twitter.

Since you’re my peeps, you get an insane price break and the cost gets you breakfast, lunch, a cocktail reception, all that learning and an invitation to an exclusive Explore community for ongoing learning and connections. Use the promo code NASHMEETUP to get your ticket for $200 – that’s a 50% discount from the regular ticket price! Register now at http://ar.gy/explorenashville.

Secondly, to continue mastering all things web, you should plan on attending PodCamp Nashville on Saturday the 14th. PodCamp is free and has a amazing line-up of local gurus who will speak and teach you all of their online tricks! You can sign-up for PodCamp sessions here (and please do so quickly as they need to know how much food to provide!). 

Looking forward to seeing you at both events!!

 

Directions to tomorrow's meet-up at Lipscomb

Here are some basic directions to tomorrow's meet-up. Please use a GPS or Google maps for more complete directions.

Call me if you have problems: 615.290.5702

Wow, is this even real - from CES, Samsung's new "Smart Window"

 

Great article on how to use Facebook Insights

Allison wrote a great article in this Nashville PR firm's blog covering the ins and outs of Facebook Insights for pages. Here is an excerpt:

1) Measuring Facebook Reach: In addition to “Total Likes,” which has always been available, Insights now also reports three additional statistics to define your pages overall reach on Facebook:

Friends of Fans: This metric identifies the total number of people your page could be exposed to, if each of your fans shares content from your page on their own account.

People Talking about This: This metric identifies the number of unique people who have shared content from your page on their account in the past week.

Weekly Total Reach: This metric identifies the number of people that have seen the content that your fans have shared on their own pages.

2) Influence of Post Frequency: This graph is an excellent way to analyze correlations between the frequency of posts and how that influences fans.  The purple dots below represent posts to your page; the bigger the dot, the higher frequency of posts that day.  If you look at the graph, you will notice that on January 4th (with an average sized purple dot), the “People Talking about This” and “Weekly Total Reach” numbers went up.  Conversely, in late December (a larger purple dot, meaning more posts), the “People Talking about This” and “Weekly Total Reach” metrics aren’t as high.  Based on this information, marketers can deduce that frequency in content is not what influences their fans.  It is more likely, in this case, that their fans are influenced by the subject matter of the content.

3) Engagement and “Virality” of Posts: The graph below displays every post made on your page, alongside a few important new metrics:

Reach: This metric identifies the number of people who have seen the post.

Engaged Users: This metric identifies the number of people who have clicked on the post.

Talking about This:  See #1.

Virality: This metric identifies the percentage of people who have shared your post, out of the total number of unique people who have seen it.

By reviewing these metrics for each individual post, a marketer can learn what types of posts are resonating with their audiences and make decisions about future posts, based on that knowledge.

Read the full article here: Facebook Upgrades Insights Analytics Tool