Do you have your ticket for this weekend's Explore event? We have discounted tickets, details here:

Wow, so we have a big social media weekend coming up with Explore and Podcamp!

First off, I’d like to personally invite you to attend Explore with me on Friday, April 13 in Nashville, Tenn. Jason Falls is bringing his event and an incredible lineup of speakers and topics to Nashville for an intensive day of learning and networking. The content is designed to help businesses who are trying to move past the tactical minutiae of social to a comfort level more grounded in strategy.

Amber Naslund of the Sidera Works and co-author of The Now Revolution will open the day with some awesome ideas on social business and the topics that will be covered include creating social media strategies, integrating social and traditional mediums, mobile marketing opportunity and innovation, content marketing strategy and more. I'll be there and would love to connect with you so let me know on Twitter.

Since you’re my peeps, you get an insane price break and the cost gets you breakfast, lunch, a cocktail reception, all that learning and an invitation to an exclusive Explore community for ongoing learning and connections. Use the promo code NASHMEETUP to get your ticket for $200 – that’s a 50% discount from the regular ticket price! Register now at http://ar.gy/explorenashville.

Secondly, to continue mastering all things web, you should plan on attending PodCamp Nashville on Saturday the 14th. PodCamp is free and has a amazing line-up of local gurus who will speak and teach you all of their online tricks! You can sign-up for PodCamp sessions here (and please do so quickly as they need to know how much food to provide!). 

Looking forward to seeing you at both events!!

 

Directions to tomorrow's meet-up at Lipscomb

Here are some basic directions to tomorrow's meet-up. Please use a GPS or Google maps for more complete directions.

Call me if you have problems: 615.290.5702

Wow, is this even real - from CES, Samsung's new "Smart Window"

 

Great article on how to use Facebook Insights

Allison wrote a great article in this Nashville PR firm's blog covering the ins and outs of Facebook Insights for pages. Here is an excerpt:

1) Measuring Facebook Reach: In addition to “Total Likes,” which has always been available, Insights now also reports three additional statistics to define your pages overall reach on Facebook:

Friends of Fans: This metric identifies the total number of people your page could be exposed to, if each of your fans shares content from your page on their own account.

People Talking about This: This metric identifies the number of unique people who have shared content from your page on their account in the past week.

Weekly Total Reach: This metric identifies the number of people that have seen the content that your fans have shared on their own pages.

2) Influence of Post Frequency: This graph is an excellent way to analyze correlations between the frequency of posts and how that influences fans.  The purple dots below represent posts to your page; the bigger the dot, the higher frequency of posts that day.  If you look at the graph, you will notice that on January 4th (with an average sized purple dot), the “People Talking about This” and “Weekly Total Reach” numbers went up.  Conversely, in late December (a larger purple dot, meaning more posts), the “People Talking about This” and “Weekly Total Reach” metrics aren’t as high.  Based on this information, marketers can deduce that frequency in content is not what influences their fans.  It is more likely, in this case, that their fans are influenced by the subject matter of the content.

3) Engagement and “Virality” of Posts: The graph below displays every post made on your page, alongside a few important new metrics:

Reach: This metric identifies the number of people who have seen the post.

Engaged Users: This metric identifies the number of people who have clicked on the post.

Talking about This:  See #1.

Virality: This metric identifies the percentage of people who have shared your post, out of the total number of unique people who have seen it.

By reviewing these metrics for each individual post, a marketer can learn what types of posts are resonating with their audiences and make decisions about future posts, based on that knowledge.

Read the full article here: Facebook Upgrades Insights Analytics Tool

Have you heard of Pinterest? Do you know how can it help your marketing and SEO?

Great review of Pinterest and why it's becoming so popular here: What is Pinterest?

If you haven't heard of it yet, Pinterest is a new social network (yes, another one!) where you "pin" photos you like to your board. It is a very visually compelling site that plays to the internet's love of pictures. From a public relations and marketing perspective, it should motivate you to use more creative imagery on your website, especially in your blog posts, giving your posts more of a chance to be pinned in Pinterest and discovered by more people. Another benefit is that when something is pinned, a backlink is pinned along with it to your website. Pinterest has a page rank of six which gives that "follow" backlink a lot of juice when it comes to improving your results in the search engines!

Best Holiday light show I've seen yet (from my favorite gym)

What's the different between Google+ Pages and Facebook pages? One major detail...

Google recently announced the introduction of Google+ pages. One of the most significant differences is the ability to follow fans back! 

This new feature of Google+ allows businesses to create their own page in order to target and follow customers.  The second feature is one of the biggest differences between Google+ and its largest competitor; while fans of a page on Facebook can follow a business, there is no corresponding feature that allows the business to follow its fans.  Google+ on the other hand, facilitates and encourages businesses to follow fans, setting up new opportunity for marketing campaigns.

Read how to set up your Google+ business page on Nashville PR blog: Google+ Adds Pages