Google recently announced the introduction of Google+ pages. One of the most significant differences is the ability to follow fans back!
This new feature of Google+ allows businesses to create their own page in order to target and follow customers. The second feature is one of the biggest differences between Google+ and its largest competitor; while fans of a page on Facebook can follow a business, there is no corresponding feature that allows the business to follow its fans. Google+ on the other hand, facilitates and encourages businesses to follow fans, setting up new opportunity for marketing campaigns.
Read how to set up your Google+ business page on Nashville PR blog: Google+ Adds Pages
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