What's the different between Google+ Pages and Facebook pages? One major detail...

Google recently announced the introduction of Google+ pages. One of the most significant differences is the ability to follow fans back! 

This new feature of Google+ allows businesses to create their own page in order to target and follow customers.  The second feature is one of the biggest differences between Google+ and its largest competitor; while fans of a page on Facebook can follow a business, there is no corresponding feature that allows the business to follow its fans.  Google+ on the other hand, facilitates and encourages businesses to follow fans, setting up new opportunity for marketing campaigns.

Read how to set up your Google+ business page on Nashville PR blog: Google+ Adds Pages 

Should your company have a Wikipedia page? There are a few things to consider first...

As I stated on a recent blog post, there are a few issues a company should consider before embracing a Wikipedia page. The PROs of course are that Wikipedia listings generally show up in the top results of major search engines, providing more exposure and potential credibility for an organization when searched. This can help build trust and legitimacy among individuals searching for information about a certain company. Because they almost always appear near the top of the search results, Wikipedia pages also push down other listings and can help reduce the amount of unwanted results such as negative news articles or reviews, if they exist. But what about the CONS? Read more on our Nashville PR blog under: Should My Company Have a Wikipedia Page?