Directions to tomorrow's meet-up at Lipscomb

Here are some basic directions to tomorrow's meet-up. Please use a GPS or Google maps for more complete directions.

Call me if you have problems: 615.290.5702

Wow, is this even real - from CES, Samsung's new "Smart Window"

 

Great article on how to use Facebook Insights

Allison wrote a great article in this Nashville PR firm's blog covering the ins and outs of Facebook Insights for pages. Here is an excerpt:

1) Measuring Facebook Reach: In addition to “Total Likes,” which has always been available, Insights now also reports three additional statistics to define your pages overall reach on Facebook:

Friends of Fans: This metric identifies the total number of people your page could be exposed to, if each of your fans shares content from your page on their own account.

People Talking about This: This metric identifies the number of unique people who have shared content from your page on their account in the past week.

Weekly Total Reach: This metric identifies the number of people that have seen the content that your fans have shared on their own pages.

2) Influence of Post Frequency: This graph is an excellent way to analyze correlations between the frequency of posts and how that influences fans.  The purple dots below represent posts to your page; the bigger the dot, the higher frequency of posts that day.  If you look at the graph, you will notice that on January 4th (with an average sized purple dot), the “People Talking about This” and “Weekly Total Reach” numbers went up.  Conversely, in late December (a larger purple dot, meaning more posts), the “People Talking about This” and “Weekly Total Reach” metrics aren’t as high.  Based on this information, marketers can deduce that frequency in content is not what influences their fans.  It is more likely, in this case, that their fans are influenced by the subject matter of the content.

3) Engagement and “Virality” of Posts: The graph below displays every post made on your page, alongside a few important new metrics:

Reach: This metric identifies the number of people who have seen the post.

Engaged Users: This metric identifies the number of people who have clicked on the post.

Talking about This:  See #1.

Virality: This metric identifies the percentage of people who have shared your post, out of the total number of unique people who have seen it.

By reviewing these metrics for each individual post, a marketer can learn what types of posts are resonating with their audiences and make decisions about future posts, based on that knowledge.

Read the full article here: Facebook Upgrades Insights Analytics Tool

Have you heard of Pinterest? Do you know how can it help your marketing and SEO?

Great review of Pinterest and why it's becoming so popular here: What is Pinterest?

If you haven't heard of it yet, Pinterest is a new social network (yes, another one!) where you "pin" photos you like to your board. It is a very visually compelling site that plays to the internet's love of pictures. From a public relations and marketing perspective, it should motivate you to use more creative imagery on your website, especially in your blog posts, giving your posts more of a chance to be pinned in Pinterest and discovered by more people. Another benefit is that when something is pinned, a backlink is pinned along with it to your website. Pinterest has a page rank of six which gives that "follow" backlink a lot of juice when it comes to improving your results in the search engines!

Best Holiday light show I've seen yet (from my favorite gym)

What's the different between Google+ Pages and Facebook pages? One major detail...

Google recently announced the introduction of Google+ pages. One of the most significant differences is the ability to follow fans back! 

This new feature of Google+ allows businesses to create their own page in order to target and follow customers.  The second feature is one of the biggest differences between Google+ and its largest competitor; while fans of a page on Facebook can follow a business, there is no corresponding feature that allows the business to follow its fans.  Google+ on the other hand, facilitates and encourages businesses to follow fans, setting up new opportunity for marketing campaigns.

Read how to set up your Google+ business page on Nashville PR blog: Google+ Adds Pages 

Should your company have a Wikipedia page? There are a few things to consider first...

As I stated on a recent blog post, there are a few issues a company should consider before embracing a Wikipedia page. The PROs of course are that Wikipedia listings generally show up in the top results of major search engines, providing more exposure and potential credibility for an organization when searched. This can help build trust and legitimacy among individuals searching for information about a certain company. Because they almost always appear near the top of the search results, Wikipedia pages also push down other listings and can help reduce the amount of unwanted results such as negative news articles or reviews, if they exist. But what about the CONS? Read more on our Nashville PR blog under: Should My Company Have a Wikipedia Page?