Sunday, October 31, 2010

Creepy Birds Outside My House on Halloween

Just filmed the massive amount of birds now forming outside my house. Pretty creepy for Halloween night...

Happy Halloween from Nashville Tech

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Thursday, October 28, 2010

Photos from the Nashville Tech Meeting - What's New with Google by John Ellis

Thanks to Gary Ashton, the local expert on Nashville real estate, for taking the time to photograph the meeting.

View the photos from the Nashville Tech Meeting - What's New with Google by John Ellis

You are invited to view Gary Ashton's photo album: nashville-tech
nashville-tech
Oct 26, 2010
by Gary Ashton

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Keep up to date with all things happening in Nashville technology - attend our next meet-up!
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Fall Fete Tonight off Belmont - Complimentary Cocktails and Hors D'oeuvres to Celebrate the Shops on Belmont.


Join Nashville Tech for Fall Fete tonight off Belmont - complimentary cocktails and hors d'oeuvres to celebrate the shops on Belmont Blvd. Come out and see us! Grand Raffle $20.00/ticket with multiple prizes including 3-night stay in Alys Beach Florida.

All raffle proceeds benefit Eating Disorders Coalition of Tennessee.

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Wednesday, October 27, 2010

Secrets of Google Remarketing PPC Expert @JohnWEllis

Final video from John Ellis' presentation - What's New with Google Part III - Remarketing Secrets.

In this video John gives his secrets to running a successful remarketing campaign. 

These videos have been a presentation of NashvilleTech. Find other videos or for more search engine marketing training, pick up your copy of Google Juice on the NashvilleTech website.
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Video 2 - @JohnWEllis Whats New With Google (via @nashvilletech)

Second video for the Nashville technology peeps from John Ellis, What's New with Google Part Deux!

This video covers:
  • Location Extensions
  • Ad Sitelinks
  • Mobile Ad Sitelinks
In the video, John talks about setting up the right PPC campaigns to dominate your market!
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@NashvilleTech Presents What's New With Google Intro with John Ellis

Great Nashville Tech presentation last night on What's New with Google by John Ellis. 

What's New with Google - Intro

This video covers the following:
  • Intro to AdWords
  • Google Places
  • Google Boost
  • Location Extensions
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Tuesday, October 26, 2010

Don't Forget Meet-Up Tonight on What's New with Google - Details Here

What’s New with Google?

Speaker: John W. Ellis

Location: E|SPACES
4322 Harding Pike, Suite 417
Nashville, TN 37205
615.777.8514
info@espaces.com
@ESPACES_Nash

Date: Tuesday, October 26th, 5:30-7pm

Are you up-to-date on the latest changes to Google AdWords? Over the past 12 months Google has made significant changes to its paid search service. In this seminar, we will discuss some of these latest advances. Whether you are a small business owner or a pay-per-click expert, you can learn how to take advantage of these new features.

John W. Ellis (twitter.com/JohnWEllis), a frequent search engine industry speaker, will be visiting us to discuss the latest in AdWords. John has spoken at Search Engine Strategies, Search Marketing Expo, PubCon and many other marketing conferences. He is also co-founder of Sticky Sheep (www.stickysheep.com) where he discusses unique marketing ideas and strategies. As well as writing about search engine marketing on his blog, JohnWEllis.com, John is also is a frequent contributor to SearchEngineLand.com.

John Ellis will cover such items as AdWords Remarketing, Ad Sitelinks, and Location Extensions. What does all that mean? Show up October 26th and not only will you find out, you will learn how to use these tools to reach your customers

If there is a paid search topics you want to see covered, please contact John via Twitter in advance and he will try to work that into his Google discussion.

Learn more about John W. Ellis:
Blog: JohnEllis.com
Twitter: @JohnWEllis.com 
Learn more about John’s latest venture: http://www.stickysheep.com/ &http://www.facebook.com/stickysheep

Feel free to call me with any questions: 615.618.3558

(NashvilleTech events are always free – please RSVP if possible but it’s not required)

RSVP Here: http://www.meetup.com/Nashville-Tech/calendar/14826510/

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Monday, October 25, 2010

Corporate search, a.k.a. Google Search Appliance, Getting a Social Boost from Google

Looking to help companies regain about 25% of their work week through lost time searching company records and information, <a href="http://http://blogs.forbes.com/quentinhardy/2010/10/18/googles-new-view-of-business/?boxes=techchanneltopstories">Forbes</a> is reporting that Google is revamping it's corporate search functionality, or what they call the Google Search Appliance (sounds corporate).

The new features add to that search functionality the ability to also scan things in Google’s cloud-based Apps product, which includes word processing and spreadsheets, plus everything public on the Web, including information from Twitter and many blogs. There is also a “people search” feature, which supposedly makes it easier to find experts in a specific field. There are also more search modifying tools, and a connection into Microsoft’s Sharepoint product.

95% of Google's revenue still comes from public consumer search though keeping it important to ensure you get on Google with your blog, website, or product.

 

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Saturday, October 23, 2010

PR Success Story - A Press Release About A Press Release

So a few months ago, I sent out a press release about a success we had with MusikPitch and The Local Taco jingle. I really enjoyed writing the release which you can read here: Get a Jingle

Following the success of that release, PRWeb called to interview me about my experience using their service. I basically told them that I loved it :)  I had first read about using PRWeb for press releases in David Meerman Scott's book: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. A great read and highly recommended. I also read Made to Stick after the recommendation of a couple people including Nashville's top UX expert, Justin Davis.

I tailored my press released based on the recommendations of both books and got a tremendous response from the release. It was picked up by over 5,000 sources and had 107,610 impressions to date. See attached data sheet.

Overall it was a brilliant success and a lot of fun to watch the news spread. 

PRWeb has written a great story about the effectiveness of that release here: PRWeb Helps MusikPitch Sing its Tune (which is a very nice looking blog by the way, well done guys). Which they then released across the wire and it was picked up by some big services to include Yahoo! News and the San Francisco Chronicle. 

So overall, I think the original release has paid for itself many times over. 

Have you ever used a press release wire service? What was your experience?

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Friday, October 22, 2010

Google Juice The Video (by Snapshot Interactive)

Google Juice is a book coming from the Nashville Technology scene where Scott McIntosh describes new SEO and Social Media techniques that get the most JUICE for your website or blog.


You can pick up a copy on the Google Juice website.

The video was created by nashville video production service Snapshot Interactive.
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Just Working on Some New Nashville Technology Projects

Was putting together a campaign tonight to explore some options in the Nashville Technology market. This should be fun.

Don't forget about our meet-up scheduled for Tuesday!


What’s New with Google?

Speaker: John W. Ellis
Location: E|SPACES
4322 Harding Pike, Suite 417
Nashville, TN 37205
615.777.8514
info@espaces.com
@ESPACES_Nash
Date: Tuesday, October 26th, 5:30-7pm
Are you up-to-date on the latest changes to Google AdWords? Over the past 12 months Google has made significant changes to its paid search service. In this seminar, we will discuss some of these latest advances. Whether you are a small business owner or a pay-per-click expert, you can learn how to take advantage of these new features.
John W. Ellis (twitter.com/JohnWEllis), a frequent search engine industry speaker, will be visiting us to discuss the latest in AdWords. John has spoken at Search Engine Strategies, Search Marketing Expo, PubCon and many other marketing conferences. He is also co-founder of Sticky Sheep (www.stickysheep.com) where he discusses unique marketing ideas and strategies. As well as writing about search engine marketing on his blog, JohnWEllis.com, John is also is a frequent contributor to SearchEngineLand.com.
John Ellis will cover such items as AdWords Remarketing, Ad Sitelinks, and Location Extensions. What does all that mean? Show up October 26th and not only will you find out, you will learn how to use these tools to reach your customers
If there is a paid search topics you want to see covered, please contact John via Twitter in advance and he will try to work that into his Google discussion.
Learn more about John W. Ellis:
Blog: JohnEllis.com
Twitter: @JohnWEllis.com 
Learn more about John’s latest venture: http://www.stickysheep.com/ &http://www.facebook.com/stickysheep
Feel free to call me with any questions: 615.618.3558
(NashvilleTech events are always free – please RSVP if possible but it’s not required)
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